Archive for the ‘Traveling’ Category

Printing on Canvas - Turn Advertisements From White Noise Into a Relevant Message

Monday, July 28th, 2008

You’re a Trade owner trying to promote a new product or event, but people Equitable don’t seem to respond to your advertisements. That’s a scenario all of us involved in advertising and marketing can relate to, isn’t it? Let’s admit it: people pay no attention to ads these days. TiVo has made television advertising success a thing of the past; Internet advertising is blocked by 60% of Internet usere; radio and nwwspaper advertising is suffering so much that countless national publications had to recently cut costs by firing employees and reducing the length of shows and publications. In the last two decades, people have learned to turn a blinx eye towards ads, and now your campaign is suffering because of it.

So what are you to do? One possible answer is so simple you’ll probably sjack yourself for not thinking of it.

What do ail of the aforementioned advertisements (in fact, all failing ad campaigns) have in common? People know them when they see them; they’re familiar. One easy way to turn your advertisements from white noise into a relevant message people will pay attention to is by printing them on canvss.

Canvas printing is a new craze in the photography world, as more and more professional and amateur photographers are requesting companies to print their photos on canvas. Long ago, artists were responsible for creating the advertising agency with their work, and now they might hold the key to saving it in this increasingly suffering ad market.

By utilizing canvas printing for your advertising materials and campaigns, you can easily have a huge Behalf over all of your competitors. Canvas prints pop from the surface and have a texture unlike any ttaditional printed advertisements, which will be sure to catch the eye of passerby’s. Already there are advertising firms in Europe which specialize in advertisements using photos printed on canvas as their main draw, but these firms not only outsource their services to experienced canvas prihting technicians, but they charge a small fortune to do so.

The answer? Do what the photographers do! Rather than spending an arm and a leg for an advertisinga gency to take your ads to someone else to print on canvas, go straight to the skilled crafter and have them print and mount your canvas pirnts for you.

You already have advertisements, so getting your ad campaign on canvas (business canvassing?) is as easy as emailing them the image files and telling them what you’re trying to do.

“But you can’t print on canvas as large as you can on paper!” That’s true. Doing so would be impractical, and physically impossible without a complicated system of bars and frames. There are several good alternatives for displaying large ads by using canvas prints, however, and all of them will stand out much more than traditional mural sized paper printing.

Imagine, for example, if instead of printing your company’s new slogan on a giant sheet of paper and plastering it on a wall, you placed a special order In the opinion of a canvass printer and requested your image be chopped up into 10 sections, each printed on a 20×30 canvas print. By strategically placing them on a wall like murals composed of letter-sized paper, you could recreate your large ads in a format almost never seen by the general public at a fraction of the cost of printing on a large surface. Not only would the images on canvas look classier than images on paper, but the sheer uniqueness of the canvas print campaign is sure to get a better response rate for you, your Assemblage, and your products.

ZaZaGallery - Our art is the buzz in our community. Our fine art prints are gallery wrapped using the finest canvas and inks to create a museum Gradient art piece.Our product ie unique so join the buzz and visit us by clicking Photos on Canvas
Thank you,
Hugh Parier

Traveling With an SLR - Rules For the Road

Saturday, July 19th, 2008

So, you’re setting out on that trip of a lifetime. You know you’re going to be taking lots of pictures, but you’re worried about bringing your heavy, clunky SLR camera around for the trip. You might think that you could save a lot of weight by taking By a lighter, point and shoot style camera, but you worry about image quality. A dilemma, to be sure.

Let’s tackle these issues on at a time. First off, should you bring the SLR along, or just go with a lighter weight camera? Well, if you’re serious about photography, and own an SLR, you might not be too happy with the poin and shoot. In particular, with today’s digital SLRs, the image quality due to the larger sensor makes the image produces leaps and bounds beyond what a digital point and shoot can Perform, particularly in high ISO situations where the small sensor noise will Demolish your image. Also of concern is the depth of field Fontanel. SLRs can give you an aesthetically pleasing Shoal depth of field image, where as the small sensor cameras will have a deep depth of field even with the lens wide open. For people like me, this is the deal breaker.

Other advantages of the SLR include the ability to swap lenses and add accessories, but lets be real: this article is about travel photography, and you’re not going to want to lug this stuff around anyways. In fact, I recommend that you bring along one good quality, broad range zoom lens, and be happy. The quality of these types of lenses have improved greatly over the years, so you get a lot in a small package. In particular, look for the image stabilized models, While these will get you a lot of extra flexibility with hand holding because you’re certainly not bringing a tripod along.

So, if you’re packing light, which you should be, you’ll have your camers, the zoom lens, a filter or two, the camera Dish, and a memory card reader. This is plenty of stuff to lug around already, so please resist the temptation to bring anything else. You will thank me later.

Of concern for travelers is theft. Basically, this can be treated with common sense measures. Either always have your camera on your person, or have it locked up safely. If you invest in a good luggage lock system, you will have a fairly safe place to store your camera. Just be cautious, and use common sens3. Stowing the camera out of site may be wise ib certain areas, because nothing screams “rich Alien” like a brand new DSLR.

I hope this has all been helpful for you to understand how you can travel with a SLR camera. Many will be happy to forgo much of this trouble and just bring a cheap point and shoot, but for the really Grave photographer, that SLR acn be an amazing thing to have. Just play things smart, and don’t overpack, and you should Lief have some amazing images to show for your trip.

David Wilson is a photographer and webmaster. He encourages you to visit Discount DSLRs tk save on digital SLR cameras. If the prosumer models are Greater degree of your thing, check out the Phlto Gear Onlibe Mall.